What is social media marketing?

What is social media marketing? It's a way to promote a product, service or brand using social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Social media marketing provides benefits such as increased brand recognition, improved customer engagement, and an opportunity to reach a large and diverse audience. Developing a social media strategy involves understanding your target audience, identifying the platforms where they are most active, and creating content that resonates with them. By having a well-thought-out strategy, you can effectively use social media to reach your marketing goals and drive business success. Remember, it's important to regularly monitor and adjust your strategy based on analytics to ensure it stays relevant and effective over time.